University assessment

Social Media and You

In this technological era it seems as though all of us are part of online communities and have more than one social media account; the world is at our fingertips. But have you ever really thought about the many benefits of social media?

You probably have some idea of the benefits like being able to re-tweet your favourite celebrity or share hilarious cat videos on Facebook. However, what I’m talking about runs much deeper than that and is purely based on what you, as an individual, can achieve through this medium.

Here are some important benefits of social media:

Social media allows you to connect with more and more people.

Active Australian social media users are on the rise meaning you have the ability to interact with a growing number of people in this online space. Another plus is that location is no barrier to the internet and you can develop networks and relationships globally. Just by connecting with users you can form small communities across various social media platforms and deliver your message or thoughts to a large audience rather than to a small group of people face to face.

With social media you can post any time and any place.

Immediacy has become central to the 21st century way of living and social media delivers this through allowing you round-the-clock access. You can participate in real-time conversations regardless of where you are or what you are doing. Any time of the day you are free to voice your thoughts or post updates, unlike other forms of communication. This freedom is greatly thanks to mobile devices that can and do, go with us anywhere and everywhere.

Your opinion and interests matter more than ever.

You have never had more freedom to publicly voice your opinion, so why not take advantage of it? Online audiences are increasingly interested in what others, like themselves, think about an issue and often prefer an everyday person’s commentary over the news. Every day billions of people are posting their thoughts on all matters political, environmental, social, etc. If you publish content that matters to you and those in your network you can get the ball moving on a bigger project and initiate change.

Woman posting to Instagram.
A simple upload to social media has the potential to influence and inform the masses. Sebastiaan ter Burg 2013, Flickr

 

You may be wondering what all these benefits have in common. They all form the basis of citizen journalism, when non-professionals take it upon themselves to provide the news. Social media and smartphones are the main tools citizen journalists use to deliver this content because of audience reach as well as the constant access.

Whether you post from the scene of an event or state your views on a topical issue you are essentially being a citizen journalist as you are providing information to others. Perhaps you already are one and you just haven’t realised it yet.

Let me know your thoughts about citizen journalism.

Are you excited or maybe even intimidated by this concept?

Does it encourage you to utilise social media for a greater cause?

 

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